like skin bleaching(however i'm not too sure about such craving among US blacks or how strong is black pride)
" 'I don't like black skin'
The World Health Organization has reported that Nigerians are the highest users of such products: 77% of Nigerian women use the products on a regular basis. They are followed by Togo with 59%; South Africa with 35%; and Mali at 25%.
http://www.bbc.com/news/world-africa-20444798